Infographic design:
Etsy: Crafting an IPO
The brief:
To show the level of detail of data in PitchBook's product, we published content around interesting financial events, such as IPOs. Showcasing this data often took the form of datagraphics that laid out a timeline of valuation, deal history, and ownership along with share info and company metrics. Originally posted on PitchBook News & Analysis.
Objective:
Tell the story of Etsy's financing to date through an infographic that reflects the depth and craft of the data and product behind it.